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We work with clients across multiple verticals to achieve their marketing objectives. Our strategic approach combines data-driven science with creativity to drive messaging that resonates and produce measurable results.

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QUDOS BANK ARENA 

PAID SOCIAL STRATEGY AND MANAGEMENT

 

THE BRIEF:

Drive ticket sales for key events throughout 2025, maximising ad budget to drive highest ROAS & sell-out arena events. 

Properties included: Drake, Keith Urban, Monster Trucks, Cirque Du Soleil, Cyndi Lauper, Torvill & Dean, Russell Peters. 

 

APPROACH:

A high-touch social strategy with content targeted to bespoke interest & custom-built audiences. Campaign included ongoing A/B testing of assets and copy spanning multiple audience builds. 

Ad sets were flighted in bursts throughout the year to prevent wastage & maximise budget.

We made ongoing adjustments throughout the period using data-driven decisions to achieve the highest volume of ticket sales, also optimising for highest ROAS. 

Prior to working together, datasets had not been activated, so our team worked with QBA's developers and ticketing partners to ensure correct technical set up before setting campaigns live.  

                              

INVIGORATE

BRAND DEVELOPMENT, WEBSITE DEVELOPMENT, FULL SUITE OF MARKETING COLLATERAL, PAID MEDIA

 

THE BRIEF:

1. Build a brand for an annual Early Childhood Education Conference in South West Sydney that will be seen as an influential voice in the region for up-skilling Educators and that will attract the highest calibre of keynote speakers from within the industry. 

2. Drive ticket sales for the event.

 

APPROACH:

Brandscend was engaged to come up with a name for the event, create a logo and brand guidelines (iconography, colour palette, tone of voice).

We designed a website for the inaugural event in 2023, flyers, a program, signage and a full suite of social assets. 

We were also engaged to promote the event, using EDM marketing and a paid social strategy to sell tickets. 

The event is now a household name in the region, exceeding the goal of 400 ticket sales for 2024 and 2025. 

★★★★★

"Couldn't be happier.

I had the pleasure of working with Lauren from Brandscend, and I couldn't be happier with the experience. From the start, she was incredibly professional, attentive, and easy to communicate with. Highly recommend Brandscend to anyone looking for digital marketing services!

DANIELA GATTARI, MARKETING MANAGER QUDOS BANK ARENA

★★★★★

"The team at Brandscend were excellent to work with on our recent brand and conference development.

They helped us from logo design, social media setup, EDM creation, event ticketing setup and more. The team worked collaboratively with us to bring our event and brand to life. I would highly recommend them for all your marketing needs."

HANNAH EBELING, MARKETING MANAGER, INVIGORATE, EXPLORING TREE - AUSTRALIA

★★★★★

"Continually presenting new ideas.

It’s been a real pleasure working with Lauren and her team at Brandscend. They are very professional and thorough in their work and meeting our brief. Very approachable and continually presenting new ideas.

JOSEPH ZUCCHIATTI, FOUNDER/OWNER L'VALLE 
LET’S DO THIS!

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