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We work with clients across multiple verticals to achieve their marketing objectives. Our strategic approach combines data-driven science with creativity to drive messaging that resonates and produce measurable results.

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QUDOS BANK ARENA 

PAID SOCIAL STRATEGY AND MANAGEMENT

 

THE BRIEF:

Drive ticket sales for key events throughout 2025, maximising ad budget to drive highest ROAS & sell-out arena events. 

Properties included: Drake, Keith Urban, Monster Trucks, Cirque Du Soleil, Cyndi Lauper, Torvill & Dean, Russell Peters. 

 

APPROACH:

A high-touch social strategy with content targeted to bespoke interest & custom-built audiences. Campaign included ongoing A/B testing of assets and copy spanning multiple audience builds. 

Ad sets were flighted in bursts throughout the year to prevent wastage & maximise budget.

We made ongoing adjustments throughout the period using data-driven decisions to achieve the highest volume of ticket sales, also optimising for highest ROAS. 

Prior to working together, datasets had not been activated, so our team worked with QBA's developers and ticketing partners to ensure correct technical set up before setting campaigns live.  

                

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